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Contact us for more information: · For do-it-yourself web site products and services see: www.RSAdomains.com · To discuss custom web site and internet presence services call Retail Systems Associates at: (440) 892-2501 or toll-free (877) RSA 4 WEB |

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Copyright © 2008 Retail Systems Associates Inc. All rights reserved. This Page Last Updated: December 3, 2009 |


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Web Presence Management |

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Web presence is about how your organization is portrayed on the internet. It is made up of two very different areas of concern, on-line visibility and website/organization reputation. The following RSA Websites services are designed to address these areas of concern:
Services to Improve On-line Visibility: A website is pointless unless people are visiting it. We know that having a website, even a good website, is no guarantee that the people you want to see it will ever find it. Web presence management is largely about improving the odds that potential customers / readers will find YOU.
Consulting and Planning -When helping build and manage your web presence we like to meet with you and see your business in person. By taking the time to understand your business we are in a better position to advise you how to best use the internet to attract new customers. – This is, without question, the most important part of your web presence management process.
Search Engine Optimization –By analyzing your web site's contents we can fine-tune your web site for high search engine rankings by creating Meta tags and zooming in on the most effective keywords and phrases for your site.
Search Engine Submissions –Improve your chances of being found by having us to submit your site to the leading search engines. We can submit your site to more than 200 Search Engines and Directories.
Search Engine Marketing (Pay Per Click) –Improve your search-engine visibility via Pay-per-click search engine marketing.
Site Traffic Monitoring –Monitoring and tracking your site traffic on a regular basis allows us to determine if your site is getting the attention it deserves. We can then make adjustments to your website as needed. Even the best site can loose effectiveness as trends and buzzwords change over time.
On-line Directory Services Content Maintenance, Updates and Monitoring –Although mentioned last, for many small businesses this often overlooked area can be the single most important part of their web presence … even more important than having a website at all. With more and more people using the internet for all of their information needs, many people don’t use printed directories at all when looking for a local service or specialty store. These potential customers can’t find your business if it isn’t properly listed. If no one has been monitoring your listings, there is a good chance that your business is incorrectly listed or even missing from one or more of the on-line directories that people commonly use. Even if your business is correctly listed, we can probably improve your listings’ effectiveness by tailoring them to more accurately reflect what you have to offer.
News & Reputation Monitoring: Unfortunately, a good website alone may not be enough. Negative press on other sites can easily undermine all of your efforts. Monitoring this “press” can give you the information you need to protect your interests from the attacks of others. Grow and protect your interests by using RSA services and products to track what positive and negative press there is about you on other sites. Keep an eye on your competition: learn what they're doing right, what they're doing wrong, and what’s being said about them!
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Complete website design and management for small business .... |
·    Consulting and Planning.
·    Search Engine Optimization
·    Search Engine Submissions
·    Search Engine Marketing (Pay Per Click)
·    Site Traffic Monitoring
·    News & Reputation Monitoring
·    On-line Directory Services Content Maintenance, Updates and Monitoring